Founded by Gianna Loiacono.

Gianna was raised in a diverse household that encouraged her to learn about the world, the people in it, and the different cultures that shaped them—all through food. The Taste Archives began as a way to keep those experiences alive, saving the meals and stories behind them from disappearing into a camera roll and sharing them with the people around her.

Gianna Loiacono, founder of The Taste Archives

One belief, two connected sides.

Businesses become meaningful when people understand what sits behind them. The editorial archive and the studio are built from the same belief, but they serve different purposes and remain independent.

01

The archive

An independent editorial record of Chicago food culture, immigrant and family stories, neighborhood institutions, home cooking, and the places discovered along the way.

It is published for readers, never purchased by clients. Paid work cannot buy a feature or influence editorial coverage.

Read the stories
02

The studio

A story-first marketing partner for food and beverage businesses. We uncover what makes your business worth knowing and turn it into content that gets people's attention, builds connection, and drives growth.

The work is done for you—from strategy and production to writing, publishing, and clear reporting.

Explore services
A pasta dish arranged on a blue table

The things we remember are rarely just things. They're tied to people, places, and the stories that make us human.

The Taste Archives documents the people, stories, and ideas behind the businesses we love. We bring that same story-first perspective to food and beverage businesses, uncovering what makes them unique and turning it into something people can truly connect with.

Every business has a story worth telling.